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People are gathered to study inbound marketing approach

What is Inbound Marketing

Traditionally to generate leads, sales used tactics such as attending networking events, purchasing database lists to build their pipeline, cold calling or blanket email campaigns to the masses. Otherwise known as a spray and pray approach, focusing on quantity and…

How Lead Generation Works

Do you know how to go about finding an audience and turning them into customers? Most people would say the way to get more people to their business is through successful lead generation. But not everyone truly understands what the…

To Engage, Entertain or Educate?

Do you know what the most powerful medium of storytelling is? It’s not the traditional text-based articles, blogs, eBooks, whitepapers and not even infographics. It’s video.  90% of information transmitted to the human brain is visual, and visuals are processed…