Regal Sleep Soultions

Established in 1980, Regal Sleep Solutions is an Australian family-owned mattress manufacturer with 23+ retails stores across the nation. All Regal Sleep mattresses are made in Australia, combining their mattress manufacturing expertise with chiropractic science to produce high-quality mattresses for all sleeping needs.

A-HA Moment

Realising we needed to lower costs, we had to strategically think differently about how we could market our mattresses.

Through some market research and testing we realised our TV commercials were not targeting our market and therefore the audience weren’t even watching our commercials.

We know our mattresses are of a very high-quality, Australian manufactured with the expertise from Chiropractors. So, with the understanding that TV commercials were no longer working for us we knew our target market liked to be reached in a different way, so we decided to try video marketing as our go-to channel.

Services

Brand Story

We can help incorporate your brand story into your scripts, improving your reputation of your business and how people perceive your brand.

Video Production

Our video coaches can help you determine the most suitable type of videos for your brand and then produce your content from start to finish supporting you through the journey.

Video Editing

Our expert team of corporate video editors have the knowledge and skills to see your project through from start to finish, offering you outstanding professional quality videos.

Video Hosting

Our team of video experts can manage your video accounts on your behalf and analyse videos metrics to maximise customer engagement.

"The videos have been a great tool for our reps in store to attract and convert customers before they even try out the mattress". 

Challenge

Regal Sleep was founded in the era of the TV Commercials being King in the marketing and advertising world. We had a studio purposely-built in our manufacturing facilities. We spent a ridiculous amount of money on advertising and producing these commercials were so time-consuming. 

As a franchise-based business, our original strategy to beat the competition was to have as many of our retails stores located in high-density foot traffic areas such as Home Depot type malls. As you can imagine, our rents were high, the competition within these locations was also fierce, and we had little data and analytics on the results of the TV commercials we were airing. To the point we had no idea if our target audience were actually watching our commercials.

Result

With video marketing we are now able to understand who our target market is, what their buying behaviours are. Through our call to actions, which VevaMEDIA emphasised as a must in all our videos, we have managed to double our email database. We’ve exceeded our targets within one-month of posting our videos online - something we never expected would happen.

Solution

Once we did our research on Video Marketing and what benefits we would gain by using this form of marketing we approached VevaMEDIA to help us out.

For a fraction of the cost of producing one TV commercial, we produced multiple videos that were targeted. The cherry on top was that e didn’t have to allocate further funds for media costs as all our videos were posted on our social media channels, for free.

With our years of experience in producing TV commercials we didn’t find it challenging to produce videos. However, as TV commercials are only 30 seconds long, VevaMEDIA were upfront with us about the different approach in messaging and scripting for videos we needed to adapt to. They really helped us refine the key messaging and get our scripts right. We were amazed at the turnaround time of producing these videos, meaning we could get to market quicker and when we wanted to.

The videos have been a great tool for our reps in store to attract and convert customers before they even try out the mattress. As we were frustrated with the lack of data and analytics on the TV Commercials, we were excited that VevaMEDIA provided us with actual numbers on the results of our video marketing efforts. Finally, we were reaching our target market, and getting their attention.

The VevaMEDIA Partnership

The depth of experience within the VevaMEDIA and their wealth of knowledge in Video Marketing is amazing. They have such a deep understanding of not only filming videos but also in the marketing aspect of our videos.

From the strategic planning, to the right messaging in our scripts to posting our videos online for maximum impact, and providing the data at the end. They’re not just video producers - they truly are Video Marketing experts.

"Praesent ac massa at ligula laoreet iaculis. Praesent ac sem eget est egestas volutpat. Nunc interdum lacus sit amet orci. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.Nam adipiscing. Proin sapien ipsum, porta a, auctor quis, euismod ut, mi. Sed fringilla mauris sit amet nibh. Nam eget dui. Nullam accumsan lorem in dui".

Tim Simon

Global Sales Director 

Our Case Studies

A financial planning practice that offers solutions to clients in the areas of superannuation and retirement planning, investments, wealth creation, risk insurance and self-managed superannuation funds. Designing appropriate strategies to meet your financial objectives and lifestyle goals.

A diversified property group who deliver exceptional risk-mitigated returns to investors through existing, newly constructed or regenerated buildings providing long-term stable income. Their focus is on strategically located commercial office and industrial property across Australia.

An Australian family-owned mattress manufacturer with 23+ retails stores across the nation. All Regal Sleep mattresses are made in Australia, combining their mattress manufacturing expertise with chiropractic science to produce high-quality mattresses for all sleeping needs.

Australia’s leading provider of specialist cleaning and disaster management services to the domestic, commercial and industrial sectors. With its network of over 30 service response centres nationwide, delivering effective and cost-efficient cleaning services.

BOOK A FREE 30 MINUTE CONSULTATION

Tell us about your project

Got a video idea? Need it critiqued? Let us give you our honest advice.