"Not only do they have the skills in producing high-quality videos, they understand the importance of marketing".
We are proud of offering a revolutionary service for corporates. However, our approach in marketing and selling our franchise model to potential franchisee prospects and to promote our services externally was very traditional.
To sell our cleaning services to potential prospective clients we would simply cold-call. Through this approach, it was not only time consuming but challenging to qualify the quality of the leads. For all Franchisee training on new cleaning processes or new technologies, a head office staff would travel to each franchisee’s location. Like the cold-calling, it was a very time consuming and expensive activity. Not to mention, Franchisees would have to work around their jobs to attend the training sessions.
Whilst we have a marketing function, what we lacked was the video expertise. This is where we knew VevaMEDIA were suited to partner with us.
Not only do they have the skills in producing high-quality videos, they understand the importance of marketing. VevaMEDIA collaborated with the marketing department to ensure the content in the videos met the marketing objectives and aligned their work with our overall marketing plan.
They were exceptional in upskilling our team in the world of video. In particular, they advised us on how to distribute and where according to our target audience.
Being upskilled in the world of video, really changed our perception of where and how we should focus our efforts to qualify quality leads. Once we launched the videos online we noticed the leads were coming to us, quickly. What was an even better result was the demo videos produced for our Franchisees meant we could do our training virtually. This saved a significant amount of time and money for both Steamatic HQ and for our Franchisees. We were receiving better-qualified leads for our cleaning contracts, as well as for potential new franchisees.
The VevaMEDIA Partnership
Partnering with VevaMEDIA was like bringing in a new person in our marketing team. They complimented our marketing department and ensured that the content of our video messages aligned with our overall strategic marketing plan. VevaMEDIA really were our strategic creative partners - without them, our videos would not have been as successful.