Today more than ever, we understand the complexities of living in a tech-driven world where every bit of information we want to know is accessible online, 24/7. Additionally, humans are manic obsessive on consuming information at an unprecedented rate. With so much noise surrounding our customers, how do you communicate your message clearly and have the impact needed?
VevaMEDIA understands that more than a white paper, blog posts, an article, eBook, or even an infographic, the video has the most impact for an online audience. The statistics prove that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
We know that video is more than just for entertainment.
Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions
To understand why video is a more compelling way of communicating your message, marketing your product or service and your brand story, we first need to explain the three types of videos VevaMEDIA knows will help attract more clients in the early stages of their journey with your brand, these are:
- Promotional Video This video is about showcasing your company. It tends to be more explicit and detailed to that of a brand awareness video. Within this video you clearly communicate what your core market differentiators are, and highlighting key capabilities, features, and benefits of your business. This type of video content provides prospects with the opportunity to further the conversation with you by a phone call, requesting a face to face meeting or simply can generate leads direct to your website to find out more information.
- Explainer Video. These videos easily and clearly explain complicated products, services, processes, and ideas that would be difficult to communicate otherwise. Generally speaking companies will create this in an animated style video to help your audience better understand your product or service, by focusing on a fictional journey of the company’s core buyer persona who is struggling with a problem. the end result being the character overcomes the issue they have by adopting or buying the business’s offering.
- Brand Awareness Video. Typically these videos are created as a part of a larger marketing campaign, that showcases your company’s vision, mission, values or products and services. The goal of your brand video is to simply build or create awareness around your company and to intrigue and attract your target audience especially in social media. This is often one of the first steps when you’re getting your business in front of prospects. A brand awareness video works best when they’re emotionally compelling. Predominantly, these are high-level, visual, and implicit rather than explicit. These types of videos can create a more humanistic feel to your brand, offering a personal insight to who you are, what you do, which helps to build brand credibility and your audience’s trust with you.
Now to answer the question of why these videos are so powerful? It’s because they are the best types of videos to tell a story. And why a story? Because telling a story is one of the most powerful ways to market your brand.
It’s easy to get people to trust you.
Prospective customers are prone to trust you if they can see you with their own eyes. This involves observing your body language and hearing the sound of your voice as you talk. Without these social cues, consumers must rely on the other content you’ve created to think whether or not to trust you.
While it’s possible to achieve this within other types of content and visual branding (learn about Video Must-Have Ingredients), no other method is as immediate and fast-acting. There’s a new level of trust you can gain just by introducing yourself, and you can do it in few minutes or less.
VevaMedia knows video pulls at the heart strings and elicits emotions to make the audience ‘feel’. We truly believe that when people feel connected to your brand they want to engage. As a result, they’re more willing to share and hence more likely to want to purchase from or do business with you.
Not surprisingly, video marketing has quickly become the best way to tell your company’s story, offer unexpected value to prospects and enable conversion. Research has found that
an audience who enjoyed a company’s video increased their purchase intent by 97%, and brand association by a huge 137%.
Unbeknownst to many, you already know this. How? Because you too are drawn to brand videos that have a play button and share a ‘story’, we know you’re only human!
At VevaMEDIA, we get that today’s marketing landscape has so much content out there for your target audience to access. Depending on the industry you are in, it can be difficult to reach that audience easily and effectively. We believe the only way to cut through the noise is to ensure your brand has a story.
Creating your brand’s story using video content to communicate across the various digital mediums and social media channels is a sure-fire way of connecting with the audience, where you can convey what your brand stands for and what you offer.
Powerful stories play on our nostalgia and help us make sense of complex information. A compelling story can communicate the entire character of a brand in less than a few minutes. They can help you become especially persuasive and have a positive influence on your audience’s trust.
From downloads to demos, and subscriptions, you can fuel your prospect’s follow through with videos that elicit a powerful emotional response. When you get videos right, the possibilities are endless, and the lead generation opportunities are far greater than you can imagine.
Find more about why Video is Vital to Your Sales Strategy here.
If you’re ready to start creating your marketing videos through the power of storytelling contact VevaMEDIA today. We know how to produce video content that will have your brand story connect with your target market and how to create a marketing strategy around that.