Did you know that video marketing is the leader of all the digital and visual tools available to support sales?
The numbers supports this:
- 30% of an audience retain what they visually see
- 20% only retain what they hear BUT
- 70% of the audience will retain what they see and hear.
With the above statistics, it’s evident that video combines two elements which catch a human’s attention, that being sound and movement. Videos appeal to both auditory and visual learners. Both play a significant part in helping your audience retain the message you are communicating through video.
So, video marketing is vital to your business’s sales strategy because it helps to quickly move your prospective clients through the customer journey, which at VevaMEDIA use the ‘four-stage funnel’ to explain our customer journey.
At the top of the funnel is the awareness stage, followed by interest, decision and then the final stage being action. VevaMEDIA believes the core purpose of a video in your sales strategy is to quickly move the customer through the top of the funnel down to the bottom of the funnel where they will action and hence convert from a prospect to a qualified lead to a purchasing customer.
Over the years the tools that have supported a company’s sales strategy have developed, grown and evolved. Once we relied on print, snail mail, cold calling and email blasts. Whilst all these mediums may still have a place to support your sales strategy and processes, the tech-driven world we live in is changing the way in which sales can be communicated, that being video which elevates your sales strategy further.
“Video provides an opportunity to tell a story which your audience can relate to”
Customer testimonials and product demonstrations can be recorded ahead of time and offer that ‘real’ human touch. Not to mention a video provides an opportunity to tell a story which your audience can relate to. An explainer video can provide an in-depth explanation on how to make the most of your product. In short, video is a succinct and effective method for your target audience to remember and retain the messages of your video rather than if it were written in a white paper.
“Video with analytics that can be tracked is far better than a disposable printed brochure”
Furthermore, videos can be repurposed, reused and the beauty of it being available online is that you have the ability to access data to get an accurate understanding of your video’s success. Data is a powerful means of learning and ascertaining what areas you need to improve, change or simply not do in your future videos. Bear in mind, a video with analytics that can be tracked is far better than a disposable printed brochure, which is also not good for the environment.
Video is the most powerful way to support your sales strategy to attract, educate and acquire customers in the quickest possible way. Rather than it being a single-serving medium, VevaMEDIA believes video has the capability and provides the most engaging means for you to deliver your message to your target audience. Want to see how video is vital to your sale’s strategy? Contact us today.