illustration of people that are adding ingredients to a video pot

We see it all the time. So many of our clients make the same initial comment when starting their partnership with us… “video is such a challenging medium. We know it is a must-have in our marketing strategy, but we have hurdles standing in our way, which we don’t know how to overcome.” Our answer is simple. We understand that producing videos can be daunting and overwhelming. All is not lost. To help you effectively optimize your video marketing efforts the following are VevaMEDIA’s essential video ingredients to help you build a solid foundation to plan, produce and post your videos to attract the right audience and generate quality leads.  

Capture attention immediately

The introduction is one of the features of importance in a video. In addition to catching the audience’s attention, it should manifest the direction and themes of the video and make the viewer want more and more. This can be done by graphics, expectations and personal introductions.

Make your introduction powerful and short. It recommended having an introduction less than 10-15 seconds or viewers won’t watch it. This includes titles, lead-ins, graphics. Hook audience quickly so that they lead into your video’s main content. Such video ingredient is very important.

Make sure your video is high energy

It can be very hard to keep people’s attention these days. So, a high energy video is your best bet in accomplishing this. Make the most of research. By this we mean look at what your competitors are doing, check out other videos and see what they do or say that are ‘high-energy’. This will give you a greater understanding of the level of energy that you are looking for and want in your own videos. Ultimately your purpose is to keep your audience engaged and to watch your entire video.

Be confident during your video

When you are looking into the camera, talk as if you were talking to an old friend. This is a very simple and effective way to help yourself get over the discomfort of talking to people you don’t know. Your customers are going to see you as an ambassador for your business, which means you should exhibit full confidence in its capabilities and value. Practice your presentation out aloud a few times to make sure you are building the right experience and interest for your potential customers. 

Keep your messages clear and concise

This key video ingredient will enable the viewers to quickly comprehend what you are communicating. Pre-plan what messages you want to communicate in your video and ensure you don’t stray too far away. An easy way to do this is to empathize with your audience by putting yourself in their shoes and answering their problem. Another important consideration is to have no more than three key messages within your video. According to research conducted by Harvard Professor George Miller, back in 1956 he scientifically proved that any more than three pieces of information and your brain does not retain it. VevaMEDIA practices the rule of three, it is everywhere and it is proven to be the most persuasive number in communications. 

What you wear is your brand

Often, this can be overlooked when producing a video. However, it is important to understand what you wear in the video, reflects your brand. And what you wear will largely depend on who your audience is and what your brand is. This could be the colours of your shirt or wearing your company branded uniform. Be mindful that most humans are visual, and because it is a video it’s important to get what you are wearing, right. 

Fantastic sound quality

Viewers would be glad to see a video that doesn’t just look great but also has excellent sound quality. Nearly anything is better than your camera’s microphone. External microphones are more versatile and score better at capturing amazing sound. Don’t compromise when it comes to sound. You may wonder why you should bother so much choosing the microphone. Nevertheless, remember that any external microphone is much better than your camera’s in-built mike and greatly improves the viewing experience.

Lastly, your video must end with a distinct and easy to call to action

Your objective of video marketing is to generate interest and ultimately be a lead for your business. If you don’t have a call to action included in your video, you need to question why are you spending your time, money and effort into producing a video that won’t bring in the returns on investment? Asking for engagement by the audience in some form of action on their behalf is what makes your video a success.  

Don’t forget we are all human

It is ok if you don’t get your video right the first time. At VevaMEDIA we believe it’s about the journey and getting the data from your video to better learn about your customers and know how to become more in tune with who they are and what they want or need. 

There is plenty to learn whilst you are navigating the video marketing landscape and building on your brand’s digital footprint. You’re not alone! VevaMEDIA can be your guiding partner to get you on the right path to creating compelling videos that will generate leads and convert to sales. Contact us to know more.

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